When to swerve, when to pivot, and how to tell the difference
In today’s economy, many founders are facing disruptions—from shifting tariffs and grant policies to changing customer behavior. The difference between survival and failure often comes down to one thing: adaptability. Many of us at Golden Seeds call it swerving.
In this article, authored by Jo Ann Corkran, Co-CEO of Golden Seeds, and Deb Kemper, General Partner of Golden Seeds Ventures, we explore why swerving may matter even more than pivoting, with real examples from startups in which we have invested. Read more here.
9/4/25