How did she do it? A Q&A with Lauren West, COO of Consortia Health

Laura Baldwin, Managing Director of Golden Seeds

January 23, 2020

Lauren West, Chief Operating Officer at Consortia Health

Just because a medical problem is common and treatable, doesn’t mean it gets the attention it deserves. This was the case with pelvic floor disorders, which can cause a wealth of chronic health issues. Consortia Health & Wellness was founded to treat these issues and, “to help women and men of all ages regain pelvic strength, control and confidence.”

Lauren West joined the company over a year ago as Chief Operating Officer. During her time with the organization, she’s been helping Consortia Health expand to more markets, develop its app, and grow its partnerships. Lauren recently got together with Laura Baldwin, Managing Director of Golden Seeds to discuss the challenges Consortia Health faces, how it’s overcoming them and what’s next.

LB: Tell us about the origins of your company.

LB: What market need are you solving, and how is your approach different from how others have addressed this need?

The name Consortia Health really gets at what is different about us. A consortium is a partnership, and that really is our business model. We partner with a variety of different providers to address pelvic floor disorders. We partner with physicians, senior living communities and hospital-based medicine, as well. And, of course, we consider ourselves partners to our patients. Partnering with a variety of entities in the marketplace is really a differentiator.

We have a unique business model, which is a turnkey approach to address a large, underserved component of healthcare providers’ client base: patients suffering from pelvic floor disorders. We provide the clinicians, the appointments and the equipment so providers don’t need to focus on those elements.

Then, on the treatment side, we see approximately a 98% symptom improvement in our patient population. We are proud of that and it resonates with our team members, because they get that instant feedback about a patient’s improved quality of life. That is super rewarding for us as a leadership team, but also for our clinicians in the field.

LB: What challenges have you encountered along the way? How have you overcome them?

We do this through a variety of platforms. We started in the physician office space, but we have grown to providing this service in hospital settings and senior living facilities, as well. We have also launched a Consortia Health app to help us provide the service directly to consumers — to reach them when they are not able to access a clinic. The app provides a format so that when patients leave the exam room, they can now access tools and information at home. The app is available on iOS and Android platforms through the app stores.

Of course, there have been challenges around the app as well. Specifically, continuing to build and grow the app. We continue to look for partners to work with us on the app including vendors who want to place their products on our e-commerce site or to advertise on the site. Our goal is to leverage the app as a platform to bring devices, supplies and eventually therapy options directly to consumers. Our vision of what that can be over the next year or more is really exciting.

LB: What’s coming up next for your company? Any big milestones on the horizon?

We also continue to rapidly expand in the senior health and wellness arena. We are excited about a relationship with a very large national vendor in the space that operates both independent and assisted living facilities nationwide.

We are continuing to grow our footprint and expanding in physician partnerships, as well. We have a presence in nine states now, which is very exciting for us.

LB: What advice do you have for early-stage founders about raising money, growing a team, fostering company culture or other issues you’ve had to address?

As you grow as a company, the next step is putting the structure behind that, so you have a good corporate culture, a clear mission and values that people can invest in personally and feel connected to. We spent a good deal of time working on all those things, and for early stage founders those are key areas to think through: Why are you doing what you’re doing? What are your corporate values? How do you promote those as you grow and scale?

LB: Tell us about your experience with Golden Seeds. How has the Golden Seeds network been helpful to you?

We have also gained some great feedback and recommendations for how we should scale, which we have digested and synthesized to meet our objectives and goals. Having those resources, and people willing to give advice to a growing company, is greatly appreciated.


Learn about Golden Seeds work.